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Sociozilla, 2015

CategoryArticle

25-November-2015
Article, Email Marketing, Featured

The Periodic Table of Email Marketing 2016

It was in the year 2012 when I first came into contact with the then-1-year-old document, fittingly titled "The Periodic Table of Email Marketing"

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9-November-2015
Article, Featured, Retention Marketing

Retention Marketing Demystified

The buzzword that was thrown around in the marketing world a while back is finally getting it rightful attention in

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5-November-2015
Article, Featured, Segmentation

Will the Evolution of Digital Marketing Segmentation end with a Zero-Segment?

Back in the 1890s, a man would gather at marketplace to peddle his wares. His reach to potential customers was

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13-October-2015
Article, e-Commerce, Featured

Incentive insensitivity. Do your customers respond to your offers and discounts?

Incentives… that coupon code that gives prospecting customers that little push to click that “Buy Now!” button and the reason

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2-October-2015
Analytics, Article, Inbound Marketing

3 Useful Facts From Experts on Bounce Rate

Big data is the future of marketing: The volume and variety of data streaming into your hands continue to reach unprecedented levels. This

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31-July-2015
Article, Featured

Do you have a Wearables Marketing Strategy?

I recall just a couple years back, when I spoke to digital marketing friends and clients alike, if they had

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28-July-2015
Article, Comparison, Featured, Inbound Marketing

Difference between inbound marketing and outbound marketing

“Outbound marketing” is usually referred to as “traditional marketing” where a company spreads awareness of the brand of a product/service

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