The Periodic Table of Email Marketing 2016
It was in the year 2012 when I first came into contact with the then-1-year-old document, fittingly titled "The Periodic Table of Email Marketing"
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Retention Marketing Demystified
The buzzword that was thrown around in the marketing world a while back is finally getting it rightful attention in
Continue ReadingWill the Evolution of Digital Marketing Segmentation end with a Zero-Segment?
Back in the 1890s, a man would gather at marketplace to peddle his wares. His reach to potential customers was
Continue ReadingIncentive insensitivity. Do your customers respond to your offers and discounts?
Incentives… that coupon code that gives prospecting customers that little push to click that “Buy Now!” button and the reason
Continue Reading3 Useful Facts From Experts on Bounce Rate
Big data is the future of marketing: The volume and variety of data streaming into your hands continue to reach unprecedented levels. This
Continue ReadingDo you have a Wearables Marketing Strategy?
I recall just a couple years back, when I spoke to digital marketing friends and clients alike, if they had
Continue ReadingDifference between inbound marketing and outbound marketing
“Outbound marketing” is usually referred to as “traditional marketing” where a company spreads awareness of the brand of a product/service
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