3 Useful Facts From Experts on Bounce Rate
Big data is the future of marketing: The volume and variety of data streaming into your hands continue to reach unprecedented levels. This extraordinary growth signifies that not only must you be able to receive big data, you need to be able to understand and appreciate what it truly means and eventually utilize the power of big data analytics. Data analytics is the science of investigating raw data by extracting conclusions from the information provided. Many industries have used data analytics to make better business decisions and verifying existing models or principles.
Data analytics is especially important for entrepreneurs and marketers alike. Reviewing your analytics data is like a doctor’s checkup, telling you the health of your campaign or website. If everything looks healthy, great. If not, strategies and corrective measures have to be implemented for your campaign or website to get it back on track.
Day in day out, when you are reviewing your Analytics, you keep seeing the term Bounce Rate. But what exactly is Bounce Rate?
You can have data without information, but you cannot have information without data.
– Daniel Keys Moran
What is Bounce Rate?
Bounce Rate is the percentage of visitors who leave your website after a single page visit – in simple terms, single-page visitors. Each page of your website has its own bounce rate. If your visitors bounce very often on a certain page, possible reasons can be that they either could not find the information they want, or the page is not user-friendly enough (User Experience). Many conclusions can be deduced from this essential metric alone.
The higher the Bounce Rate for your website, the lower the percentage of visitors engaged. In summary, your Bounce Rate can be affected by your website, and also the quality of the traffic coming to your website. To inbound marketers, a high Bounce Rate also means that they are not doing their job well. This is because their primary role is to attract high quality traffic into the website and convert them into qualified leads, and this outcome is obviously pretty scary for them.
These are 3 useful facts about Bounce Rate that you should know:
Averages for Bounce Rates Differ
No website is created equal, therefore so are the outcomes of the Bounce Rates. There are different kinds of websites catered to different objectives, thus varying the websites’ design and architecture. On average, most websites will see their bounce rates fall to somewhere between 26% and 70%. Here is an infographic on the averages for Bounce Rates for different kinds of website.
Credits to : KISSmetrics
Attract the Right Visitors
As a marketer, you must understand the importance of relevancy. Everyday, visitors are bombarded with tons and tons of information and advertisements. So, if something does not seem to be relevant to them, they would discard it immediately. This consumer behavior spells out a new success mantra for marketers.
Many visitors will arrive to your website via search engines, so it is crucial to know their purpose and make sure your website is able to match those expectations. For the start, choosing the right keywords to match your content is extremely important. With the right keywords, you can then setup your on-site Search Engine Optimization strategy more effectively. Your website will then able to attract the right visitors that are looking for the information you are providing. In this way, you are also able to engage and retain your incoming visitors with your relevant content. Having your SEO done properly also means that you can rank better for the desired keywords and content. Relevant content also improves targeting of your online marketing campaigns.
The Power of UX (User Experience)
One of the best ways to reduce Bounce Rate is to enhance the user experience on the website. The best UX designers understand how the user experience affects the amount of time visitors spent on the website. A great user experience ensures someone who visits your website, enjoys every portion of it. User experience also makes sure you can navigate around the website with ease and find everything you are looking for. UX for web design is a combination of user interface design and interaction design. It is about making things that make sense. Here are some examples of factors that affect UX:
- Information Placement
- Web Design
- Page Load Time
- Mobile Usability
It is important to keep in mind that the baseline for a “good” Bounce Rate differs from site to site. As a marketer, you must be able to appreciate the wonders of big data, and apply strategies to optimize your website or campaign based on the outcome of your analysis. These are just a few examples. Marketing is all about testing and reiterating. Your Bounce Rates are subjected to your website’s unique challenges and target audience. When trying to lower your Bounce Rates keep the above tips in mind. The important thing is – in order for visitors to convert into leads, they have to stick around longer. In layman terms, lowering your Bounce Rate is simply the science of finding out why people are leaving and correcting it.