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Sociozilla, 2015

The Periodic Table of Email Marketing 2016

It was in the year 2012 when I first came into contact with the then-1-year-old document, fittingly titled "The Periodic Table of Email Marketing"

Retention Marketing Demystified

The buzzword that was thrown around in the marketing world a while back is finally getting it rightful attention in

Will the Evolution of Digital Marketing Segmentation end with a Zero-Segment?

Back in the 1890s, a man would gather at marketplace to peddle his wares. His reach to potential customers was

Incentive insensitivity. Do your customers respond to your offers and discounts?

Incentives… that coupon code that gives prospecting customers that little push to click that “Buy Now!” button and the reason

1/4
Analytics, Article, Inbound Marketing

3 Useful Facts From Experts on Bounce Rate

Big data is the future of marketing: The volume and variety of data streaming into your hands continue to reach unprecedented levels. This 

Advertisement, Video

The Waiters’ Mom

Well done Bar B Q Plaza Thailand… probably not too expensive to produce, and already 4 million views (as of 

How to Market A Business on Facebook

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Google India tugs your heartstrings

Google subtly shows you what their services can do, all cleverly strung together in one of the loveliest ad on YouTube. 

The Power of the #Hashtag

Article, Featured

Do you have a Wearables Marketing Strategy?

I recall just a couple years back, when I spoke to digital marketing friends and clients alike, if they had 

Advertisement, Video

Tear Jerker Video Ad by Singapore

A emotionally beautiful story of a respectable young girl, painted out in 5 minutes and 49 seconds. 

Article, Comparison, Featured, Inbound Marketing

Difference between inbound marketing and outbound marketing

“Outbound marketing” is usually referred to as “traditional marketing” where a company spreads awareness of the brand of a product/service 

Advertising on Pinterest, A How-To Guide